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Cotton underwear: the lingerie trend of the season

After many years of unchallenged reign on the world of lingerie, cotton underwear has gradually lost its appeal to women. Old look, lack of audacity, few novelties. The cotton breeches no longer corresponded to the new trends put forward by the great corsetry houses. But the return to natural and organic materials is expanding! For the biggest pleasure of cotton lingerie fans.

The end of classic lingerie?

There was a time when it became increasingly difficult to find basic cotton underwear because of the emergence of new materials such as stretch lace, lycra, microfibers and other fantasies, and new modern cuts. invented by the small hands of the manufacturers. Combine comfort and seduction it is possible and without cotton. With the new manufacturing techniques, it is very easy to give the feeling of cotton panties. Either with more "sexy" materials. Either by playing on the type of seams that are positioned perfectly on the buttocks for a beautiful fitting effect. These novelties are favored by the vast majority of consumers thanks to their incredible and revolutionary properties and their ever-sexier shape. Has the traditional natural material been put away?

The rebirth of cotton underwear!

Not necessarily! Women like to wear different types of underwear. And the great trend of organic forces brands to reinvent the cotton underwear and the eternal cotton brief. New shape, new material even more eco-friendly with lyocell fiber, it's the revival of cotton underwear! The cotton underwear is not definitively banned lingerie drawers. Many are those who like to find the pleasure of these immaculate white ultra-soft underwear offering a retro look very popular with fashion magazines since 2016. The Avet brand is also a forerunner in this field. It has given a boost to timeless models by adding ultra-comfortable and eco-responsible materials with natural and modern fibers.

Just a question of desire and needs!

All these innovations in the world of lingerie benefit primarily women. If cotton was the main material of women's underwear there is still 15 years, today the latter again plebiscite these cotton underwear but like to vary more frequently the pleasures: silk, cotton, lace ... So is the return of cotton lingerie? Absolutely! And for the pleasure of women who like to buy underwear ever more detailed and sexy! We really make sure to select our below according to our schedule, our needs, and our desires! Cotton underwear for long days of work or to cocoon quietly at home with a small boat t-shirt for the total look. And lace lingerie to make you feel more woman or your romantic evenings.


Make your choice, we have a large collection of lingerie, in different materials.

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